Marketing Articles


    • Effective Advertising

    • Michael Molloy, Managing Director – dtb Advertising, presented “Effective Advertising” at the Innovation Centre’s Boardroom Briefing on Thursday 24 June..
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    • Forming PR Strategy

    • By Michelle Smytheman Michelle Smytheman is a member of the Public Relations Institute of Australia, teaches Public Relations at the University of the Sunshine Coast and has m..
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    • Managing Your Professional Service Providers

    • The Innovation Centre’s 2010 Boardroom Briefing Marketing Series provides a marketing tool box over six sessions with insights from expert speakers. The first sessio..
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    • Optimising the 4 P’s of Marketing

    • Achieving the right balance of the four elements of marketing (product, price, place and promotion) is one of the most basic decisions facing any manager. However, with all the pre..
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    • Strategic well thought out PR is vital

    • By Michelle Smytheman Michelle Smytheman is a member of the Public Relations Institute of Australia, teaches Public Relations at the University of the Sunshine Coast and has more..
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    • The Product Diffusion Curve

    • The Importance of Targeting Different Client Groups at Different Stages of a Product's Life. Introducing a new product? Do you understand your target client? Can you draw a de..
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    • What to look for in a PR Consultant?

    • By Michelle Smytheman Michelle Smytheman is a member of the Public Relations Institute of Australia, teaches Public Relations at the University of the Sunshine Coast and has m..
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