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ProScribe ONE of the Sunshine Coast's Small Giants

ONE of the Sunshine Coast’s Small Giants
ProScribe Medical Communications
Professor Karen Woolley, CEO

Enterprise Tuesday
Innovation Centre Sunshine Coast
1 March 2011

Caveats

Propositions
1. Not everyone has to be an elephant
2. Nab your niche and go global
3. Make some mojo

Big is better?
Big
• Big idea
• Big end of town
• The next big thing
• Biggest and the best
 
Small
• Small minded
• Small fry
• Small print
• Small change

What if…?
 Didn’t want to be an elephant?
 Valued excellence more than size?
 Wanted more than money?
 Had a desire to give back?
 Aspired to build a different type of company…one with some…Mojo?

Searching for my mojo
•  Big business mojo wasn’t working for me
•  Wanted to help big business, without becoming a big business
•  Wanted something different for me and for “others”…

Epiphany

Don’t have to be an elephant to help the elephants…
Small giants can make big businesses even better

What does it take to be a small giant?
‘Small Giant’
Utterly determined to be the best at what they do
Passionate leaders who love their subject matter
Recognised for excellence by peers, competitors, those outside their industry
Had the opportunity to get big, but deliberately chose not to
Remained private
Pursue non-financial and financial goals
(relationships with self, employees, suppliers, community)
???

How can you be a small giant from the Sunshine Coast?
ProScribe: Smart small giant
Smart ‘Small Giant’
Utterly determined to be the best at what they do
Passionate leaders who love their subject matter
Recognised for excellence by peers, competitors, those outside their industry
Had the opportunity to get big, but deliberately chose not to
Remained private
Pursue non-financial and financial goals
(relationships with self, employees, suppliers, community)
SMART – Virtual company in the global knowledge economy

A smart small giant
Determined and passionate
• Highest international qualifications
• Industry leader in R&D
  Recognised for excellence
• National and international awards board positions, keynote speeches
  Private, profitable, proven
• Shanghai, Tokyo, Melbourne, Sydney, Brisbane, Noosa
  Giving back

Nab a niche and go global
 Niche = global
 ProScribe
Focus on niche service – medical writing
• Leveraged knowledge
• Leveraged IT
• Predicted global demand from big business
Said “no” (even if $$$$$)
Tested ourselves against the best
Rewards followed….

Nab your niche and your global clients will love you…repeatedly
ProScribe mojo
Define YOUR mojo
• Code of conduct
• Success is…
Find mojo creators
• Staff selection
Share your mojo
• Give back

Summary
1. You don’t need to be an elephant
2. Nab your niche and go global
3. Enjoy making some mojo

www.smallgiants.org

www.proscribe.com.au

© ProScribe 2011

 


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