Overview of course:

The world of business is changing. Continual developments in technology, media and marketing are creating new opportunities for businesses to compete, sell their services and to communicate and interact with customers.

This practical one-day course - delivered by industry experts - provides a comprehensive overview of new media and digital marketing and shows how you can take advantage of online channels to build your business.

The course includes practical examples and information on key areas such as identifying online opportunities for your business, designing your online business model, generating traffic to your website, website structure and design; converting traffic into sales and communicating with customers.

It’s an essential overview for:

• Business owner managers, exporters and other business professionals who want to understand developments and new ways to build business
• Creative industry professionals seeking to develop their knowledge – e.g. design, web developers, marketing, PR etc
• Educators who need to understand this fast developing area
• Students who need to build real world knowledge and contacts

WHAT:	Digital Futures – One day course
WHO:	10 dynamic speakers with decades of experience in online marketing, website development, and growing start-up companies
WHERE:	Innovation Centre Sunshine Coast, 90 Sippy Downs Drive, Sippy Downs
WHEN:	27 November 2008 | 8:45am – 4pm followed by drinks and networking
WHY:	Learn to attract and retain your valued customers in the most efficient and cost effective way – by growing your online business!!
HOW:	See below to register or contact Emma Boyle at the Innovation Centre for more information (P: 5450 2600 | E: eboyle@usc.edu.au)
COST:	$395 inc GST per delegate, two delegates for $730 inc GST